When mKhoj, a mobile advertising platform, launched a mobile campaign for Reebok, little could it dream of 40 million targeted impressions, in just over six weeks, of the ad. But it did precisely that.
The Olympics have come a long way since the first one in Athens where athletes alone mattered. Over a century later, technology too is helping athletes at the 2008 Beijing Olympics games to smash records.
Can security agencies arrest you if an e-mail sent from your computer implicates you in a case of cyber-terrorism? Currently, the answer appears to be "yes" despite the fact that e-mail IDs can be spoofed (faked) and IP addresses (your computer's identity when surfing) manipulated with ease.
The uproar against outsourcing work to Indian IT service providers has risen once again as Nielsen Co, the media company which signed a $1.2-billion outsourcing deal with Indian IT services provider Tata Consultancy Services last October and is facing strong criticism for announcing it, would lay off 117 workers this month at its largest global technology centre in Oldsmar, Florida. It has 1,700 employees at this facility.
Mark-to-market losses due to the unexpected fall of the rupee against the US dollar, euro and pound; the impact of wage increases in the first quarter; a stagnant global economy; and margin pressure owing to inflation are expected to impact the rupee-term fortunes of Indian IT firms that will declare their quarterly results for the April-June 30 quarter beginning this week.
The contentious issue of software patents is rearing its head again, both in India and globally. The Indian Patent Office, for instance, invited companies and institutions to comment on its Draft Manual 2008 - Patent Practice & Procedure (software patents included) this April.
In another setback to software giant Microsoft, it will have to wait for "several months" before the International Organisation for Standardisation (ISO) can take a final decision on whether its Office Open XML (OOXML) file format will be an international standard or not.
The Finnish handset giant, however, has never been able to cope with the mystique that surrounds Apple CEO Steve Jobs' iPhone, which has been illegally imported and unlocked by hundreds of Indians -- corporate chiefs and celebrities included. Jobs has now announced a 3G version of the device with full global positioning system for just $199 (around Rs 8,400) for the 8GB model and $299 (Rs 12,600) for the 16GB version.
Major IT firms Dell, Intel, Aricent, HCL Technologies, Wipro, Lenovo, Nokia and Tulip Telecom, among others, have realised that "going green" is profitable business. Not only does it require a low initial investment but it also earns them brownie points for helping in reducing e-waste.
Have you ever travelled on business and yearned for a quiet, memorable place to stay in, away from hordes of other business travellers? Or if on a vacation, have you longed for a unique experience? If you have, small, independently-owned boutique hotels are the answer. And these days it is not too difficult to find such properties, thanks to entrepreneurs like Mamta Sharma.
The Indian Institute of Technology, Bombay, has taken strong objection to the fact that despite a "No" to OOXML by a majority of the Bureau of Indian Standardsmembers, the software giant "continued to make representations to the top Indian leadership (read Ministry of Consumer Affairs), pressuring them to change the Indian vote".
Raman's hacking expertise is much in demand -- and not from criminal elements. Indian firms and multinationals like ABN Amro Bank, Aditya Birla Group, Bank of Maharashtra, Bombay Dyeing, HSBC, ICICI Bank, Indiabulls, Centurion BOP, Citibank, India Infoline, Ispat Industries and Kotak Group proactively seek his services. Raman's hacking expertise is much in demand -- and not from criminal elements.
By far the most awaited game of the year, Grand Theft Auto IV (GTA IV) takes gamers on the streets of Liberty City, a dystopic version of New York City in 2008. What propels this violent, intelligent, profane, endearing, obnoxious, sly, richly textured and thoroughly compelling work of cultural satire is the fun factor weaved into every scene. GTA IV has vehicles that look even more fantastic.
In what will be the first such comprehensive exercise in the IT industry, all the 91,000-odd employees of India's second-largest IT services provider, Infosys Technologies, will now have to pass certification programmes to get promoted. The certification programme, conducted every March, is now being extended across the board and will test the employees' domain expertise, and grade them accordingly to be eligible for promotion.
Even as India's external affairs ministry has reportedly assured Canada that the Department of Telecommunications is trying to resolve the issue of a potential threat to India's security posed by BlackBerry phones, Research in Motion, the makers of the phones, said it is committed to addressing all aspects of the issue.
B K Modi-controlled Spice Mobile is all set to launch its GSM phone for Rs 800 this month. Branded as the 'People's Phone', the handset, a very basic model, doesn't have a display screen. Spice officials believe the company will sell around one million units in India and 10 million globally over the next 12 months.
In the largest deal in the domestic information technology (IT) space, MindTree Consulting is set to acquire mid-tier outsourcing product development (OPD) and testing player, Aztecsoft, for around Rs 400 crore (Rs 4 billion). Both are Bangalore-based firms. Aztecsoft has over 2,200 employees and caters to the North American, European, Indian and Australian markets.
Hundreds of sellers of eBay have called for a global boycott of the online auction giant on May 1 over payment, pricing and feedback changes which they allege will hurt their profits. The sellers, for instance, are distressed that they can no longer give buyers negative feedback, and that eBay will increase the fees that are paid as a percentage of the final sales price. Their angst has spilled over social networking sites and forums like Myspace and Delphiforums too.
Entertainment, Dhruva will be working with the company to produce games that could be marketed both in local and international markets. The company will also introduce the use of motion-sensing technology, made popular by Nintendo Wii, to PS2 game developers this year.
Thanks to the development of power-efficient and smaller components, small form factor desktop PCs from Acer, Dell and HP have become quiet popular among home and professional users. SFF PCs are mostly sold with kits that include a motherboard, case, power supply, and central processing unit (CPU) cooler. This makes them cheaper when compared to professional PCs. Most of the SFF systems in the market are based around Intel processors, particularly the mobile CPUs.
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